MINI SE Flower REEL
( 7 )/ About the project
The "MINI SE Flower REEL" is a dynamic CGI production that was released across all of MINI's Instagram channels in June 2023. The MINI Cooper SE is showcased in a unique, blooming environment, capturing the fresh and energetic atmosphere of electric mobility.This project was executed by me at CMF Advertising GmbH for the client MINI. The video puts the viewer in a "flow" state, inspiring with a modern interpretation of the Flower Power era. Vivid animations and a harmonious color palette create a sense of optimism and a fresh start. The reel invites viewers to explore the diverse possibilities and benefits of the MINI Cooper SE, embracing a sustainable future.By merging nature with technology, the reel emphasizes the connection between advanced mobility and an environmentally conscious lifestyle.
/ Credits
Client:
Commercial work I completed at CMF Advertising GmbH for MINI.
My role:
CGI, Art Direction and Cut.
/ Year
2023
